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How the F-150 Lightning Pushed its Way to the Front of the Electric Truck Market

How the F-150 Lightning Pushed its Way to the Front of the Electric Truck Market

The Tesla Product S was the finest-offering luxury car or truck in the United States for 2018. Having said that, Tesla’s success does not assure that its Cybertruck will dominate the truck industry. That marketplace is modifying as Ford competes with its new electric truck, the Ford F-150 Lightning.

Teslas are identified for their slicing-edge technology and smooth structure. The prolonged-awaited Cybertruck has an unusual style that seriously doesn’t appear like anything at all on the road. This will make it well-liked with some sci-fi lovers, but Ford is betting that its smooth F150 electric truck will attract more notice from pickup truck fanatics and the company world. 

The F-150 is identified for its toughness and longevity. Its design and features are well acknowledged. In simple fact, the truck is the best-selling vehicle in the United States. Maybe that’s why the Lightning reservation technique has been set on hold even though the factories work to match the demand.

Electric F-150s can go from to 60 in underneath 5 seconds, building the Lightning a person of the swiftest electric powered vehicles on the market. While getting a speedy mother nature is crucial to most driving fans, pickup truck proprietors know the truck also has to be capable.

Payload and towing are rated at 7,000 lbs . for the F-150 EV. This can make it useful to people who want to tow or carry significant masses. Compared with Tesla, Ford trucks are acknowledged for intensive trailing systems. The Ford pro trailer hitch would make hookup easier, and the new Good Hitch will support buyers stability the tongue pounds for safe trailing.

Range and charging skill is another space the place Ford could lag driving the a lot more practiced Tesla.  Having said that, the Ford assortment is aggressive with the Tesla Cybertruck at equally the entry-level and the sophisticated degree. 

There was some talk that individuals would rely on Tesla far more if buying an electrical motor vehicle. However, Tesla’s popularity has endured from consumer grievances although Ford’s styles have reputations of good, improved, and most effective. 

Selection and charging skill is another location in which Ford could lag driving the a lot more practiced Tesla.  However, the Ford variety is aggressive with the Tesla Cybertruck no matter if it is the entry-amount battery or the advanced battery.  This point makes it possible for shoppers to opt for the truck they like most effective for the dollars without sacrificing in these crucial locations.

Ford engineers place terrific treatment into the truck’s electrical power consumption. It consumes almost half of what the Tesla Design S would use. When it arrives to charging, the Lightning can demand from 15 to 80 per cent in about ten minutes.  Contrary to the Hummer EV, the charging port is at the driver’s entrance, generating it conveniently accessible and practical. 

Truck pricing tracks with Ford and Tesla presenting very similar variety and capability at the entry and advanced level. Compared to how Tesla entered the vehicle market yrs in the past, current pricing by these two rivals demonstrates that it is possible for persons to get a worthwhile electric truck devoid of breaking the lender.

Just one only requirements all-around $40,000 to acquire, producing the Ford product more cost-effective than other electric vans on the sector. This is much more pocket friendly than the Hummer EV, which has a starting up value of all over $112,595 and Rivian R1T of about $73,000. 


With its new electric powered motor, amazing general performance, and economical price tag tag, the Ford F-150 Lightning is most likely to appeal to persons on the lookout for an electrical truck that is fast, very long-variety, and inexpensive. It remains to be noticed if it will assist Ford proceed its pickup truck industry dominance. So much, the long term appears to be fairly dazzling for the aptly named Lightning.