Auto Trader to power used car pages on What Car? and Autocar

Auto Trader to power used car pages on What Car? and AutocarAs of 1st July, Car Trader will electricity the made use of car or truck web pages on What Car or truck?, and its sister web site, Autocar.


This partnership will assist Car Trader to increase its retailer partners’ sales chances by reaching a even more 24.9 million extremely engaged shoppers just about every calendar year and increase its impact in excess of the automobile getting journey.

The search expertise on What Vehicle? and Autocar will prolong the arrive at of the c. 440,000 utilized automobiles at this time on Auto Trader to new consumers. Consumers hunting at made use of vehicles on each web page will now be brought on to Auto Trader’s marketplace and in a position to entire their auto purchasing journey there. As very well as accessibility to a appreciably greater inventory of new and employed cars and trucks, readily available from over c. 14,000 vendors, consumers will reward from Automobile Trader’s greater transparency on pricing, powered by its award-winning valuations.

Vehicle Trader’s Main Functioning Officer, Catherine Faiers, reported: “We’ve extended been an admirer of What Car or truck? which has a heritage as lengthy and as wealthy as our personal, with the two makes synonymous with the United kingdom automotive retail sector.  At a time when the industry is struggling with new worries, this partnership presents us an remarkable opportunity to provide new purchasers on to our market considerably earlier in their journey, and in entrance of our retailer partners’ stock. In return, we’re capable to provide What Auto? buyers effortless obtain to the UK’s largest and most trusted marketplace for vehicles, serving to them discover their great up coming auto.”

Rachael Prasher, Handling Director, at Haymarket Automotive, publisher of both What Vehicle? and Autocar, additional: “This is a outstanding partnership between two of Britain’s biggest and most effective-know car or truck-getting makes. Guests get there on the What Car? web-site at each and every stage of their motor vehicle-getting journey, from their earliest research to when they are ready to purchase, and the chance to connect our course-major applied evaluation guests to the most significant made use of car or truck acquiring marketplace makes fantastic feeling. I’m delighted at the possibility to operate with Auto Trader and glimpse ahead to acquiring the relationship as we enjoy results jointly.”