Nissan is getting ready to show how adventure-ready the 2023 Nissan Ariya electric crossover by having it drive from the North Pole to the South Pole. Nissan has teamed up with British adventurer, Chris Ramsey to drive the Ariya almost 17,000 miles.
Ramsey will be the first person to drive from pole to pole in a vehicle of any type as he makes his way from the Arctic through North, Central and South America, before crossing to Antarctica.
“We’re proud to announce our partnership with Chris Ramsey and the Pole to Pole expedition team,” said Nissan Executive Vice President Asako Hoshino, global head of marketing and sales. “The all-new, all-electric Ariya crossover SUV enables you to go further, easier and in comfort. And with e-4ORCE control technology providing enhanced stability and traction on a variety of surfaces, we know it will be the perfect partner for Chris and his team on their challenging all-electric journey.”
Ramsey and team will embark on the adventure in March 2023. To get it ready for the trip, Nissan is modifying an Ariya with a more rugged exterior, plus upgraded wheels, tires and suspension.
“Our mission is to show that electric vehicles can tackle the harshest of environments – from the bitter cold of the poles to the hot and humid jungles of South America, and illustrate that they are exhilarating to drive whilst meeting the daily demands of drivers around the world. It’s fantastic to see such an important and innovative global brand partner with our expedition,” stated Chris Ramsey, founder of Pole to Pole.